2007 Region 4 winner of the Wal-Mart Teaching Excellence Award presented by the Association of Collegiate Business Schools and Programs

 
Research Project Manager, Membership Committee, American Marketing Association Minnesota Chapter

I received my Ph.D. in Business Administration with an emphasis in Marketing from the University of Minnesota -Twin Cities Campus in 1997.  My supporting fields are psychology and child psychology.  I have extensive experience consulting in marketing research, promotions, customer satisfaction, market segmentation and market demand.  My research interests center on valuing diversity, enhancing learning and assisting non-profits organizations.   

The B.B.A. in Marketing - Marketing, according to the American Marketing Association, is "the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives." Many people incorrectly believe that marketing is the same thing as advertising or personal selling; this definition shows marketing to be a far broader activity.  Further, this definition stresses the importance of beneficial exchanges that satisfy the objectives of both those who buy and those who sell ideas, goods, and services, whether they be individuals or organizations.  To serve both buyers and sellers, marketing seeks to (1) discover the needs and wants of prospective customers and (2) to satisfy them.  These prospective customers include both individuals buying for themselves and their households and organizations that buy for their own use (such as manufacturers) or for resale (such as wholesalers and retailers).  The key to achieving these two objectives is the idea of exchange, which is the trade of things between buyer and seller so that each is better off after the trade.?. (Berkowitz, Eric N., Roger A. Kerin, Steven W. Hartley and William Rudelius, Marketing, Boston, MA: Irwin/McGraw-Hill , 2003, p. 9).